Emblaze Mobile launch First Else Linux-based phone

Emblaze mobile are launching the First Else Linux-based phone. Focussing on being intuitive through a multitude of possible configurations, the Israeli-designed phone promises a “unique user experience”.

One of the key features of the First Else is how each of the phone’s functions work autonomously of each other. For instance, calls need not interrupt web browsing, with a simple, unintrusive notification alerting the user to an incoming call. Each function and application is designed to work together for the most user friendly experience possible.

This is in part thanks to the intuitive ELSE Intuition mobile platform, featuring a highly customisable UI that makes running multiple applications painless. It makes regularly used data such as contacts, videos and photos available to be rendered anywhere within the OS, not just within dedicated applications.

The phone will also feature a 3.5 inch capacitive touchscreen, 5 megapixel camera, remote data back-up, Wi-Fi, 3G and GPS functionality.

Speaking about the device, Emblaze CEO Amir Kupervas said, “The First ELSE presents a new category in mobile devices. It is not a cell-phone, feature-phone, smart-phone or any phone for that matter. No longer just “all-in-one” but “all-for-one”. All the applications are designed to serve us, the users, in the best way possible. Great technology is the kind that disappears when we use it — it’s so elegant and seamless; we don’t even know it’s there.”

For more information, check out http://www.emblazemobile.com/