Sendo snapper

3GSM was a busy one for British mobile phone company Sendo. It not only extended its portfolio of handsets by introducing a new mid-range camera phone, but also spent the show touting around its Symbian based smartphone the X

The camera phone looks a goodie and should appeal to the mid to bottom end of the market. Christened the S600 the small candy bar style handset is set to debut in European market later in the spring.

Unlike many rival devices it boasts a VGA quality camera with a 5x digital zoom and creative and editing facilities. Images can be viewed on a 65k colour display. Other features include the most recent form of Java (MIDP 2.0) to enable games and applications to be downloaded and polyphonic ringtones. Talk time is between two and seven hours with standby rated at 200-450 hours.

While it is undoubtedly a decent-looking feature rich phone, it appears that the Sendo X hasn’t got quite the pull the company had hoped it would have. So far Sendo only has one operator lined up to sell the X and that’s Telecom Italia. None of the big Europe-wide networks like Orange, Vodafone and T-Mobile have signed on the dotted line.

It is not that there is anything wrong with phone. It could well be that there is a glut of smartphones available and quite possibly not as many punters as the networks had hoped buying them.