Sky+ hits quarter of a million

Looks like Sky+, long championed by us here at TD as a fantastic bit of kit, is finally catching on (after Sky finally dropped the ludicrous £10 a month surcharge).

According to BSkyB’s Q2 results announced yesterday, the number of Sky+ subscribers has more than doubled since the launch of the marketing campaign in October 2003, reaching 250,000 by 31 December 2003. A total of 129,000 new Sky+ customers were added in the quarter, apparently putting Sky on track to hit its target of 315,000 subscribers by the end of June 2004.

According to Sky, most Sky+ customers to subscribe to premium packages, with over 75 per cent of new subscribers to Sky+ taking Sky’s top tier package, Sky World.

Sky+ fans should look out for the official 120Gb Sky+ hard drive which is expected to hit the market later this year.