Digital Radio figures on the up
Good news for DAB (Digital Audio Broadcasting) with siginificant increases in both commercial and BBC figures for the first quarter of 2004. BBC7 saw a massive increase of 49% in the last quarter, taking its listening figures to 398,000 while 5 Live Sports Extra gained 44% to 369,000.
6 Music was up 20% with 187,000 listeners and 1 Extra up 6% with 263,000. The biggest rise in the commercial sector came from Emap’s Heat which grew by a massive 172% to 158,000. Rock station Kerrang! also owned by Emap, jumped 7% with 775,000 listeners.
Want to find out whether you can receive DAB in your area? Just text the word DAB followed by your postcode to 87220 and in seconds you’ll receive a text back telling you how many stations you can receive.
For more information go to the Digital Radio Development Bureau’s website
