Apple's second generation iPod Minis
Good news for those who want to get an iPod Mini but don’t want to have to spend £180 on a fashion statement. Apple has dropped the price of the 4GB player by £40 to a more reasonable £139 and introduced a new step-up model with 6Gb of memory for £169. Both second-generation models come with increased battery life of up to 18 hours (another criticism of first generation models), USB charging and four different colours to choose from (Apple has dropped the yukky gold one).
Full press release to follow
CUPERTINO, California–February 23, 2005–Apple® today unveiled the
> second
generation iPod® mini lineup with a new 4GB model priced at just
> £139
(inc. VAT) and a new 6GB model with 50 percent more storage priced
> at
£169 (inc. VAT). Both iPod mini models feature increased battery
> life of
up to 18 hours, USB charging and an ultra-portable, lightweight
> design
available in four vibrant colours.
>
> “The iPod mini is now
available at the magic price point of £139 (inc.
> VAT),” said Steve Jobs,
Apple’s CEO. “At this breakthrough price point,
> and with more than twice
the battery life, the new iPod mini should
> appeal to even more music
lovers.”
>
> iPod mini works effortlessly with Apple’s iTunes®,
providing music
> lovers with access to the iTunes Music Store, the number
one digital
> music service in the world. iPod mini features Apple’s
patent-pending
> Auto-Sync which works seamlessly with iTunes to
automatically download
> an entire digital music library onto iPod mini
with just one click,
> keeping it up-to-date whenever iPod mini is plugged
into a Mac® or
> Windows computer using USB 2.0. In addition to keeping
the iPod mini
> up-to-date, plugging directly into the USB 2.0 port will
also
> conveniently charge the iPod mini–so, one connection does it
all.
>
> Apple’s iPod, the iTunes jukebox and the iTunes Music Store
are leading
> the digital music revolution. With over 10 million iPods
sold to date,
> the iPod is the world’s most popular digital music player,
and the
> iTunes Music Store is the number one online music store with
over 70
> percent market share. The new iPod mini is a member of Apple’s
wildly
> popular iPod family for both Mac and PC which includes the
fourth
> generation iPod, the iPod photo, the iPod U2 Special Edition and
iPod
> shuffle.
>
> Pricing & Availability
> The 4GB
and 6GB models of iPod mini for Mac or Windows are available
> worldwide
immediately for a suggested retail price of £139 (inc. VAT)
> and £169
(inc. VAT) respectively, in a choice of silver, pink, blue or
> green
through the Apple Store® (www.apple.com/ukstore), Apple’s
retail
> stores and Apple Authorised Resellers. iPod mini includes
earbud
> headphones, a belt clip case, a USB 2.0 cable, and a CD with
iTunes
> 4.7.1 for Mac and Windows computers.
>
> An optional
USB power adapter is available for £19 (inc. VAT) which
> easily charges
iPod mini when travelling. Other accessories include the
> iPod Dock for
£25 (inc. VAT) for desktop syncing and charging, in-ear
> headphones for
£25 (inc. VAT), an arm band for £19 (inc. VAT), a
> lanyard for £15 (inc.
VAT) and FireWire® cable for £15 (inc. VAT).
> Laser engraving is
available for iPod mini for free from the Apple
> Store (www.apple.com/ukstore) and can include
two lines of text with up
> to 23 characters per line.
>
>
iPod mini requires a Mac with a USB 2.0 port or FireWire* and Mac OS® X
>
version 10.2.8 or 10.3.4 or later; or a Windows PC with a USB 2.0 or
>
FireWire port, or USB 2.0 or FireWire card and Windows 2000, with
>
Service Pack 4 or later, or Windows XP Home or Professional with
> Service
Pack 2 or later.
>
> All iPods include rechargeable batteries which
have a limited number of
> charge cycles and may eventually need to be
replaced. Battery life and
> number of charge cycles vary by use and
settings. See
> www.apple.com/uk/batteries for more
information.
>
> *Firewire options require an optional cable, sold
separately.
>
> Apple ignited the personal computer revolution in
the 1970s with the
> Apple II and reinvented the personal computer in the
1980s with the
> Macintosh. Today, Apple continues to lead the industry in
innovation
> with its award-winning desktop and notebook computers, OS X
operating
> system, and iLife and professional applications. Apple is
also
> spearheading the digital music revolution with its iPod portable
music
> players and iTunes online music store.
