Is iTunes video less about the iPod and more about the living room?

Just a thought, but it seems like the new video section of the iTunes store could be more about Apple using Macs and its Front Row application (it allows users to remote control the video on their Mac) to gain a foothold in video streaming for the home rather than for users to port video on to their iPods. In the Uk, and most of Europe at least, phone users have easy access to music videos via mobiles. So while you can imagine that iPod owners might want to download a few videos to take with them on their portable device (which probably isn’t going to be a huge money earner for Apple), in the long run iTunes 6.0 and its video capabilities could be more about Apple taking on MTV, Real, Virgin etc as users straeam video to their TVs via their PC.