Sony Ericsson launches MBW-100 Bluetooth watch

Sony Ericsson, in assocation with Fossil has introduced the MBW-100 Bluetooth watch, a mobile accessory/fashion item that allows you to keep in touch with your phones functionality as easily as checking the time.

As an analogue watch, it’s certainly a looker, crafted from high quality (and scratch-resistant) stainless steel with a silver facia. It’s also water-resistant up to 30m. But it’s the Bluetooth functionality that’s the big selling point.  An OLED display beneath the watch face displays who is calling when a call is incoming. A simple key press on the watch can reject the call. You can also control your music from the watch (play, pause and skip tracks), get notification of text messages and there’s out-of-range notification when you are separated from your phone.

There’s also a battery level indicator, with Bluetooth functionality good for seven days between charges, with the time going for a further seven days after that. The watch will auto-pair with the following Sony Ericsson phones –  K610, K610i, K618, K790, K800, V630, W710, W850, Z610, Z710.

Available in time for Christmas, it should retail for around 300 Euros (around £203).

Sony Ericsson website