Casio's man-friendly Exilim EX-S770 digital camera

When you hear a camera compared to a car and then how it isn’t going to affect the cut of your suit, you just know Casio are aiming the Exilim EX-S770 at a male audience.

The EX-S770 is a very slim 7.2 megapixel camera, available in “Shimmering Silver” (pictured), “Blazing Red” and “Midnight Blue” – all with a 2.8 inch widescreen LCD, plus wide aspect movie capture (with instant playback on your screen or later on your widescreen TV), a data storage function for downloading converted documents to the camera (Casio suggests maps to the pub before the big match – keeping the male theme flowing) and of course, anti-shake, along with 35 Best Shot scene selections.

Available in the coming weeks, price to be confirmed.

Casio website