Amnesty International UK to implement mobile phone donation system
Another charity turns to technology to aid its fundraising efforts.
Amnesty International UK is to implement a mobile phone payment system that can handle donations of up to £800.
Using the LUUP payment system, Amnesty will be able to receive at least 15% more of the proceeds than by using the premium-rate text message (PSMS) system.
Donors need to sign up for a LUUP account (wallet), which can then be used for other money transfers via SMS.
Money to be donated first needs to be transferred from a bank account.
Katie Hart, Amnesty International UK new business development manager, said, “In the past, we avoided PSMS as we felt its value was questionable and that it was too costly for donors. The new mobile payments option is not only easy-to-use and very secure but also ensures the donation ends up with those who need it most.”
