The latest way-of-the-future out of Japan is: watch an advertisement, get a free coffee. The ad is displayed while the coffee (or other beverage) pours. Operated by Apex Corp., which owns over 35,000 such vending machines in Japan, the program is currently in pilot stages of offering free or discounted beverages in conjunction with marketing materials. [GT]
Watch ads and drink for free in Japan [Plastic Bamboo]
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