Philips launch Asimpleswitch.com consumer campaign: can two billion people reduce energy consumption?
Philips has today announced a global campaign aimed at encouraging consumers to reduce the amount of energy they use at home, primarily through their use of energy efficient lighting.
They have partnered with The Alliance for Climate Protection and the global Live Earth concerts taking place on Saturday 7th July, and hope to inspire over two billion people to commit to taking simple steps to becoming more energy efficient.
Visitors to the Live Earth concerts and the Live Earth and MSN websites will be invited to record a personal ‘simple switch’ pledge either online or via SMS. Philips will track these collective pledges to change to energy efficient lighting and calculate the resulting energy and costs savings on the website.
Of course, lighting is only part of the story, and whatever you think of gadgets and “greenness”, there’s no denying that devices use less electricity when they’re off.
Presumably, Philips would be really grateful if you’d all switch over to their brand of low-energy light bulbs – though in reality, any make will do.
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