Sony Ericsson glams up its handsets with the help of Maria Sharapova

Sony Ericsson has found someone new to hold its handsets – Maria Sharapova.

Yes, the glamorous tennis star is now the company’s ‘global brand ambassador’ , which essentially means she’ll be seen in all the ads – and probably wearing the odd Sony Ericsson logo. But Maria will also be turning her hand at design, ‘working with Sony Ericsson’s design team on a range of products and accessories’.

Maria Sharapova said: “It is really exciting to be working with a cool brand like Sony Ericsson which has such a strong reputation in the entertainment industry”.

I’m guessing the money was quite nice too.

Sony Ericsson

Jan 14, 2008Dave Walker

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Sony Ericsson glams up its handsets with the help of Maria Sharapova

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