Unlikely partnership of the day: Dixons and Interflora selling roses and daffodils to geeks
Someone at Dixons has had an idea. The idea is to channel its presumably overwhelmingly male audience off to Interflora, in order to relieve their guilt at spending £60 on a new wireless router when the old wireless router still worked perfectly well.
Dixons Flowers is the disappointingly dull name for the venture, and here’s how they describe it:
“Whether you want to make a romantic gesture, say thank you or relieve your guilt for buying a new 42” TV or the latest games console – Dixons.co.uk now has the answer in beautiful bouquets, wonderful pot plants and fragrant gifts.”
There is a separate section of bouquets for when you need to say “I’m sorry” – sorry for spending 14 hours a day talking to sexy fairies in Second Life? Sorry for spending the holiday money on a quad-core processor upgrade and doubling your RAM?
We would very much like to be a fly on the wall in the accompanying message-writing department of Dixons Flowers.
(Via Dixons Flowers)
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