MWC 2009: Nokia Launching "Ovi Store" in May, its attempt at capturing your loyalty and money

You’re NOTHING in the tech world without your own, personalised, branded store through which you sell things to children without troublesome “retail” taking a slice of the cash.

That’s the realisation that has dawned within the corporate mind of Nokia, which has today announced its Ovi Store – an application based around “connecting content providers with consumers,” which, we think, means an easier way to flog Rihanna and Beyonce ring tones to the youth demographic.

You will be getting “applications, games and videos, widgets, podcasts, location-based applications and personalisation content for Nokia Series 40 and S60 devices” and developers will be able to start populating the service from March – with Nokia clearly hoping for something rivalling Apple’s App Store in terms of depth of content and cash-raking power at the end of it all.

The required app to run the Ovi Store will come pre-installed on Nokia’s near-mythical N97, which will launch in June, with the store front app appearing for installation on most Series 40 and S60 mobiles when the Ovi Store goes live in May.

(Via Nokia)