Pure adds Twitter and Facebook to DAB radio on the Sensia

You have apps on your PC and apps on your mobile. Now how about apps on your digital radio? Well Pure has made a very smart move by introducing a new model called the Sensia, which not only includes a 5.7inch 640×480 screen but also offers access to a growing set of custom apps. Among those lined up already are Facebook Twitter and weather and news channels.

As the unit has Wi-Fi on board it also tunes into internet radio stations while at the same time enables users to stream music from a PC. There’s no news yet on apps for Spotify or Last FM, but they would be the cherry on the cake if they were added.

Pure is also very proud of its touch screen which it is billing as the most sophisticated ever seen on a radio, Apparently it enables the user to scroll and spin through lists, tap to select modes, slide control and swipe to change views,. In practice this means controlling menus for information about stations, album artwork and more.

Other features include 30W RMS of stereo sound, an input for an iPod/MP3 player, an alarm, a sleep timer, a headphone socket, a remote control and an optional rechargeable PURE ChargePAK

The Sensia, which goes on sale before Christmas for £249, is available in four colours: Bright red, vivid yellow, sleek black and cool white. It also comes with a moulded stand that allows the user to angle the radio to where they think it looks and sounds best.