Photo sharing eye-fi cards come to UK

Already popular in the US, now Eye-Fi cards are coming to these shores. Though they look like normal memory cards, they are much more clever allowing you to upload photos and videos directly to your PC or the web as soon as they come into range of a wi-fi zone.

Three Eye-Fi cards will be available in the UK with a range of features: the Eye-Fi Home Video, the Eye-Fi Share Video and the Eye-Fi Pro, offering easy uploads for every photo lover, from the simple snapper to the photography enthusiast.

Says Jef Holove, CEO of Eye-Fi, comments: “Because Eye-Fi eliminates the time and hassle, more than half of our users upload their photos and videos within 24 hours of capturing them. So, those memories are backed up, organized and shared with friends and family while they are still fresh.”

Product details in full:

Eye-Fi Home Video – automatic photo and video backups to the computer
The Eye-Fi Home Video card saves users time by wirelessly uploading JPEG photos and videos from their camera to their PC or Mac. Offering 4GB of memory, the Eye-Fi Home Video stores up to 2,000 photos or 90mm of video and provides automatic backup to the computer thanks to its wireless capabilities.

Eye-Fi Share Video – wireless saving & sharing on the Web
The Eye-Fi Share Video card allows users to pick where their memories go, choosing from popular websites like Flickr, Facebook, Picasa, MobileMe or YouTube. The Selective Transfer option, available for all Eye-Fi cards, enables users to control which media will be wirelessly uploaded.

Eye-Fi Pro – streamlining the workflow
The Eye-Fi Pro card wirelessly uploads JPEG, RAW and video files to any folder on a computer (PC or Mac) and to the Web. Photographers on-the-go can also take advantage of its direct to computer (ad hoc) connectivity capabilities for direct uploads from camera to the computer without the need for a router. Organizing is made easy through lifetime, automatic geotagging (using Wi-Fi Positioning System or WPS), which enables users to view, search and share photos on maps and take advantage of integration with iPhoto ’09.

Eye-Fi launches in the UK on October 19th and the various cards will be available at Amazon, Apple, Computer Warehouse and Dabs. Prices range from £49 to £119.

More information is available at www.eye.fi.