Spotify US launch delayed
Spotify’s US launch will be delayed until early 2010, co-founder Daniel Ek has revealed. The announcement has led some experts to believe that the free ad-based service that has made Spotify so popular so far may be coming to an end.
Rafat Ali, paid content write for Tech Crunch has quoted Ek in a tweet as having said “[…]Publishers are a large grp to sign up. The penny per play model can’t work.”
Ek however has remained positive throughout. Speaking to the Daily Telegraph, he said that “The US is a very different beast…the US music labels want to get there and are very excited about Spotify but there are thousands of publishers we need to get signed up and fully informed about the service.”
Ek’s resolve is further steeled by positive moves to launch the service in China. Spotify’s ability to tailor advertising based on masses of collected user information makes it perfect for the world’s most densely populated nation.
