Brits prefer Facebook to Twitter, reckon swiftcover

Shinychris Polls
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swiftcover.jpg swiftcover, the insurance company that’s trying to be cool by using Iggy Pop in its adverts (despite the fact he would never be able to get insurance cover, ever), has commissioned a survey to find out what ‘Rocks’ and what ‘Sucks’. Oh dear.

What it has found is that despite wall-to-wall coverage of Twitter, nearly three-quarters (74%) of Brits think Facebook ‘rocks the most’ compared with its social media rival.

The online motor insurer also found that the iPhone ‘rocked the most’ with 68% of votes compared to 32% who voted for the Blackberry, whilst in terms of IT brands Microsoft still rules over Apple with 66% saying that Microsoft ‘rocks’.

Tina Shortle, marketing director of swiftcover.com, says: “Our poll shows that 2009 really was the year that social media grabbed the public’s imagination, from Facebook and Twitter through to the great social networking gizmos like the iPhone.”

The poll was conducted among 2016 people.

swiftcover.com’s Rocks and Sucks – What rocked?

* 74% said Facebook rocked the most, compared with 26% who said Twitter
* 68% said the iPhone rocked, compared with 32% who said the Blackberry
* 66% said Microsoft rocked, compared with 34% who said Apple

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6 comments

  • Swiftcovers jump into social media with the new stuck iphone app is impressive. I still dont know what they’re doing with iggy pop when noone in Britain knows him.

  • He doesn’t have to be resident in the UK to get UK insurance if swiftcover choose to insure him. swiftcover now insure musicians because of all the moaning about the ads last year

  • He doesn’t have to be resident in the UK to get UK insurance. swiftcover now insure musicians because of all the moaning about the ads last year

  • swiftcover insure musicians now – did you check to see if Iggy is insured with them, or did you just make that bit up?

  • Swiftcover’s ads are annoying, but they are probably the most innovative insurance companies. They’re now iphone app ‘Stuck’ is pretty sweet tbh.

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