Two thirds prefer Amazon Kindle to the iPad (but only for ebooks)

Apple’s iPad may have an app for everything, but in a straight up fight with the Amazon Kindle in the eBook stakes, it just cant cut it.

That was the finding of new research by One News Page, who asked 1,000 UK and US readers which device they would prefer flicking through their digital novels on.

Almost two-thirds (64%) of those surveyed said they’d rather read on the Kindle than the iPad, even though the majority of those questioned said that they found the iPad “more compelling” thanks to its multi-functionality.

“The e-book has come of age.  The Kindle has built a strong position as a specialist e-reader. Its new version is considerably cheaper and lighter than the iPad, which may explain why two thirds of our users preferred it to the iPad as an e-reader,” said Dr Marc Pinter-Krainer, CEO of One News Page.
 
“That said, it’s clear the iPad as an e-book platform is already giving Amazon a stiff challenge and there’s everything to play for as Apple only launched the iPad in March this year.”

If digital eBooks aren’t your thing, don’t worry, you’re not alone. 730 of the 1000 people questioned said that they still see a place for physical books on their shelves at home.