CES 2011 VIDEO – Picochip lead the femtocell revolution in Las Vegas

Tired of receiving a rubbish reception on your mobile phone? Sick of important calls cutting out midway during conversations? Picochip, a Bath-based semiconductor company, may well have the answer to your problems in the shape of femtocells, small cellular base stations that extend a service provider’s network via broadband.

“Our chips revolutionise the way people make cellular networks and the way you use your cellphone” said Rupert Baines, Vice President of Marketing at Picochip.

“You’re probably not familiar with the term femtocell; yet”, teased Baines. “Our femtocell products give you perfect cellular coverage; the “5-Bar” lifestyle. No more coverage blackspots, no more dropped calls, but instead crystal clear voice, screaming fast data and better battery life.”

Picochip are introducing picoXcell technology at CES 2011, an advancement that will potentially allow users to create an entire 3G cellular basestation from a USB dongle.

“It may sound incredible, but within a matter of months we’ll be able to fit a complete 3G basestation on a USB dongle,” said Baines.

“The last year has shown just how versatile femtocell technology is. We believe that giving our customers the ability to put a femtocell on a USB dongle enables huge opportunities for Picochip, network equipment suppliers, makers of consumer products and service providers. It’s part of our vision for driving the market forward. And for end users, access to enhanced cellular services will become as simple as plugging in a USB key.”