Pottermore officially revealed: JK Rowling's Harry Potter social network

JK Rowling, author of the mega-popular Harry Potter series of books, has today revealed Pottermore, an online portal for fans of the teenage wizard and his magical adventures to explore.

“It’s the same story with a few crucial additions. The most important one is you,” teased Rowling in an introductory video posted on the site (an embedded above here).

Part social network, part Harry Potter encyclopaedia and part online game, it’ll play host to “additional information” on the world of witchcraft and wizadry that Rowling claims she has “been hoarding for years”.

Though details are still very sparse, Pottermore will definitely feature interactive elements called “Moments”, taking their inspiration from key scenes from the books. Pottermore users for isntance will be able to stroll down a virtual Diagnon Alley, learn how to cast spells in a wizarding lesson, and be sorted into one of the magical school Hogwart’s four rival houses.

For the first time, the Harry Potter books will be offered as official eBooks too, exclusively through Pottermore, while audio book versions will be sold through the site too.

Though the site is set to officially open to all in October, select fans will be able to access the site early, with Rowling cryptically inviting fans to “Follow the Owl” to get involved earlier than the general public.

Heading over to www.pottermore.com reveals an extra clue, with a registration link alongside the words “Come back on 31st July to find out how you can get the chance to enter Pottermore early.”

Though we’re still not entirely sure what to expect, the announcement will come as music to the ears of Potter-fans the world over; with this summer seeing the final big screen adaptation (Harry Potter and the Deathly Hallows Part Two) hitting cinemas, and with no plans for further novels, Pottermore looks set to be the spot where the Potter universe will live and expand over the coming years.