Spotify and Virgin Media partnership made official

Virgin Media and music streaming service Spotify have announced that they will be entering a partnership that will see the Swedish cloud music player feature in Virgin Media broadband packages, phone deals and set-top boxes.

Rumoured for some time, multiple deals will be offered up to new and exisiting customers, including both the Spotify Unlimited and Spotify Premium packages, the later of which allows for offline playback on devices.

“We are delighted to have united the Virgin Media brand with the world’s best music service,” said Jon James, executive director of broadband at Virgin Media.

“Spotify will help our customers to fill their world with music, whether it’s at home or on the go, and provide a unique way to get even more out of Virgin Media’s leading digital services.”

Andreas Liffgarden, director of business development at Spotify, was equally thrilled: “By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it – be that on their computer, mobile, and for the first time through their TV.”

Launching in “the coming months” it is currently uncertain how the pricing of the newly added Spotify services will be implemented into Virgin Media’s catalogue.