Your status updates made Facebook $1 billion in 2011
Last night Facebook made good on the rumours that have been flying around the internet for weeks, announcing it had filed for its initial public offering, or IPO.
The move sees the world’s biggest social network aim to raise $5 billion (about £3.15 million) of funding, in part by offering the public a chance to buy shares in the company.
As part of the filing, Facebook had to make public some financial stats that have until now been only speculated on. The Ad Age collected a handful of the most interesting ones below:
Facebook’s total ad revenue in 2011: $3.15 billion
Share of revenue attributed to advertising: 83%
Amount of revenue sourced from Zynga: 12%
Amount Netflix spent advertising on Facebook in 2011: $3.9 million
Amount The Washington Post spent: $4.2 million
Facebook 2011 profit: $1 billion
Revenue generated from virtual goods: $557 million
Global monthly active users: 845 million
Daily likes and comments: 2.7 billion
Amount Facebook spent on advertising in 2011: $28 million
Likely Facebook market valuation: $75 to $100 billion
CEO Mark Zuckerberg’s total 2011 compensation: $1.5 million
Mr. Zuckerberg’s ownership stake: 28.2%
Mr. Zuckerberg’s voting power: 56.9%
Mr. Zuckerberg’s annual salary starting in 2013: $1
Profit of $1 billion in 2011? Who knew that all the s%!t ___ say videos I’ve been posting were worth that much!
