iPhone 5 users already making up 3% of mobile web traffic

It’s been in stores a mere matter of weeks, but a new report from ad network Chitika suggests that the iPhone 5 is already making up 3% of all mobile web traffic.

Since its September 24th launch, the iPhone 5 has overtaken its nearest rival, the Samsung Galaxy S3, which has a similarly impressive 2% of the mobile web traffic share and has been on sale since the end of the May.

When taking into account all previous iOS devices, Apple’s mobile and tablet line accounts for 46% of all mobile web traffic. By comparison, nearest rival Samsung’s entire line accounts for just 17%. All other Android handset manufacturers combined account for 37%.

Chitika’s study was conducted by compiling “millions of mobile ad impressions, spanning a 7-day time frame from October 3rd through October 9th, 2012”.

Ad impressions as a measurement tool for mobile web traffic isn’t a precise art, but the study certainly shows that two manufacturers are leading the way by quite some margin.

Via: Tech Crunch