Apple reveal Q1 2013 earnings: iPad sales soar as Mac sales drop
It’s another record breaking earnings call for Apple, with the Cupertino company reporting $54.5 billion in revenue and $13.1 billion in net profit for Q1 2013.
“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO.
“We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”
The Christmas sales rush certainly helped things, with 47.8 million iPhones, 22.9 million iPads, 12.7 million iPods, and 4.1 million Macs sold. A staggering 833,333 iOS devices were sold every day across the quarter.
“We’re pleased to have generated over $23 billion in cash flow from operations during the quarter,” said Peter Oppenheimer, Apple’s CFO. “We established new all-time quarterly records for iPhone and iPad sales, significantly broadened our ecosystem, and generated Apple’s highest quarterly revenue ever.”
However, while iPad sales rose 48%, Mac sales were down 22%. Though the Retina display packing Macbook Pro line impressed reviewers, it seems the very late launch of desktop iMac computers hurt Apple at the end of last year. For the first time in over 10 years, Apple did not reveal a breakdown between desktop and laptop sales. As well as entering the post-PC era, Apple may well have instigated the post-Mac era too.
Perhaps poor desktop sales are responsible for the muted response to the earnings call from the stock market. Apple stock fell almost 5% during after-hours trading, despite the impressive figures.
