Apple courting UK students with £35 of apps with iPhone 5 purchase

Back to school supplies aren’t just ring binders and a new pack of biros anymore – it’s also the technology that can take your studies to the next, app-enhanced level. Apple know this all too well, and are courting cash-strapped students with a £35 gift card with each purchase of an iPhone 5 handset.

Students buying iPads also get the £35 gift card, with Apple promoting the deal alongside a number of educational and productivity apps.

It’s a similar deal to what Apple offer students buying into their Mac range, who also benefit from a £70 Mac App Store gift card. However, Mac-buying students also get a discount on the hardware, which doesn’t happen with this iPhone deal.

Cynics will say that Apple are trying to shift stock ahead the iPhone 5S release, but it’s just as important for Apple to get their handsets in the hands of students – not only are they seen as the young and smart trendsetters (a group Apple like to be associated with), they’re also setting up loyalty with the brand that could extend many years after the student loan has run out.

To qualify you must be a university student, a student accepted to a university, a parent buying for a university student or a faculty or staff member at any level.

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