Vodafone add extra 4GB of data to 4G plans, take the fight to O2, EE

As the UK’s 4G network war hots up, Vodafone have announced that they will be “adding an extra 4GB of data to all existing and new customer plans,” as they look to tempt customers away from rival superfast networks provided by O2 and EE.

According to the press release, customers signing up before the end of October will get an extra 4GB of data per month for the length of their contract. As it stands, that’d give Vodafone’s current cheapest 4G plan (£34 a month for 2GB of data per month on a 24 month contract) a boost to 6GB of data per month. If our understanding of the deal is accurate, that’s a very generous 4G helping indeed.

Along with the data boost news, Vodafone have also announced that they’ll be activating their 4G network in a handful of extra cities this month. Birmingham, Coventry, Leicester, Nottingham and Sheffield will get superfast Vodafone 4G on 28 September.

The news comes as rival network EE announce they have already hit the 1 million 4G customer milestone. Having roughly a year’s worth of 4G exclusivity on the UK market, EE still managed to hit the one million 4G customers mark ahead of their own 2014 goal, four months ahead of schedule.