You won't be able to stop watching this unbearable social media marketing song

Oh god, this is real. You have to watch this video. At an event about “social media marketing”, presumably attended by the sorts of people who talk about “brand engagement”… someone thought it would be a good idea to do, well, this…

Click play, and cover your ears.

Here’s the thing though… did they know it would be so awful? At the time of writing it has had 73,000 views… were they setting out to create a viral marketing hit? Did they know if it was so bad then we’d end up sharing it? It is some great meta-joke?

Or is it just modern day alchemists turning out to be unbearably out-of-touch? You decide.