Sainsbury’s Entertainment launches on Roku

Another on-demand film option has launched today for Roku users. Sainsbury’s is bringing its own on-demand movie platform to the streaming box.

According to Trusted Reviews, the app is available for free (though you have to pay for movies, obviously) – and intriguingly you can earn Nectar points through the app.

The service has already been available on iPhone and Xbox 360 for some time.