Sony: Stop using the laws of supply and demand to sell your 20th anniversary PS4s

Fresh from, umm, asking journalists not to cover the Sony Pictures hack, it has now emerged that Sony don’t want consumers selling their 20th anniversary edition PlayStations either.

A couple of weeks ago Sony announced it was making some custom PS4s styled like the original PlayStation for the brand’s 20th anniversary, and the company even setup a pop-up shop to sell them for £19.94 each (1994, geddit?). Unsurprisingly though, a number of the much sought after machines found their way on to eBay not so soon after.

As you might imagine, Sony isn’t pleased, but seems resigned to the fact the consoles are now going for several thousand pounds. Sony UK’s Fergal Gara told Eurogamer “That’s not what we want to see happen”. He apparently went on to say:

“You can’t completely remove it, but that certainly isn’t the intention of the exercise at all. It’s to honour the fans and having it at such a low price to the dedicated here, it’s all but free, but a nice little touch in terms of remembering the launch year.”

In other words, Sony created artificial scarcity by creating only a limited number of the consoles, and is now surprised that high demand and limited supply is creating an aftermarket for big money reselling. What a shocker.