Third party support comes to Google Now

Google has added support for a number of non-Google services to its creepily prescient “Google Now” service, which serves up “cards” relevant to whatever the service thinks you need. For example, if you’re about to get on a plane it will show you your boarding card from your inbox, and before a meeting will show you your calendar entry.

According to IT Pro Portal, Google has now added support for “over 30” third parties – including AirBNB, Pandora and Lyft – in what is presumably the first stage of a wider opening up of the platform.

IT Pro Portal also speculates the updates could also enhance Android Wear, which can display Google Now cards – with the extra service support making things even more convenient for users.