Halfords partners with Sir Bradley Wiggins on bike range, announces surge in Dashcam sales

Sir Bradley Wiggins is the latest celebrity cyclist to join forces with Halfords on a range of bikes. The retailer, which already partners with cyclist Chris Boardman, has unveiled 10 new designs aimed aimed squarely at children from the age of 3 upwards. Available from July, prices will start from just £100.

Included in the range is everything from a balance bike for very young children right through to a road bike for teenagers, the Wiggins Rouen 700C,  (pictured above). This will retail for around £375.

Rather than producing a range of exclusive high-end bikes (the Boardman range starts at £499), Wiggins is aiming his range at the mass market to get more people into cycling.

Says Sir Bradley Wiggins, who was at the official launch of his bikes at the Halfords Spring Summer press event in London’s Soho yesterday:

“Everyone remembers riding a bike as a kid. It’s the first real rush you experience in life. It’s like flying. To be a small part of that by creating these bikes is really exciting.

“I want Olympic champions to say, ‘I started on a Wiggins bike’…it’s possible.”

Meanwhile, Halfords has announced a surge in sales of dashcams, up 800% year on year as mainly older drivers aim to protect themselves against uninsured drivers and perceived scams where drivers flash to let you go and then drive into you to claim the insurance.

New products include the Nextbase 312 GW. Set to retail for £99 it features integrated wifi and comes with an app so drivers can share footage with their insurer and on social media. It will be available exclusively from Halfords from this month.