CES 2018: Alcatel goes with Full Vision 18:9 displays across all new product ranges
TCL, which owns the TCL, Alcatel and Blackberry brands, has used CES 2018 to preview a new ‘smartphone philosophy and product portfolio direction’ for the company’s Alcatel business unit.
Featuring re-imagined product designs and features that it claims will modernise Alcatel’s 2018 smartphones, it promises to become one of the first smartphone companies to bring the more immersive Full Vision, 18:9 display experience across all three of its new product series.
Offering a universal design language, these new Alcatel product series will help make flagship style smartphone features accessible across the mid and entry price tiers. Further details about the 2018 product portfolio will be released next month at Mobile World Congress in Barcelona, Spain.
Says Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication:
“As the global smartphone market continue to evolve, we come into a new year recognizing the need to stabilize and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead.”
“By modernizing our smartphone designs and being one of the first global manufacturers to offer 18:9 full view displays across the majority of our lineup, we’re able to refocus our efforts at democratising flagship style features and making these experiences accessible to almost any consumer worldwide.”
With this portfolio evolution, Alcatel will also standardise the use of panel manufacturing across the entire product portfolio by using Alcatel 18:9 full view displays. As a top-three LCD panel maker worldwide and America’s fastest growing TV brand, TCL claims it will provide the Alcatel business unit with access to critical manufacturing efficiencies and billions of dollars in research and development, ensuring considerable cost savings and faster time to market for upcoming devices.
Alcatel’s 2018 product lineup can be categorised into three distinct series, each one representing a different pricing tier. These series maintain a flagship look and feel across the board. The series are broken down as follows:
ALCATEL 5 SERIES
The Alcatel 5 Series is designed to deliver the best possible features consumers want at a cost that’s much lower than comparable flagships. This will include offering features like face unlock, 18:9 full view displays and more. With the Alcatel 5 series, users will enjoy fantastic imaging, a cinema-style viewing experience and large battery for a full day’s use.
ALCATEL 3 SERIES
The Alcatel 3 Series provides users with an optimal blend of the latest trendy features bringing dual cameras, beautiful design and 18:9 full view displays to more consumers without breaking the bank. This series will feature a variety of devices and will include products with large-screen, high-resolution displays.
ALCATEL 1 SERIES
The Alcatel 1 Series brings the smartphone experience to everybody at the most affordable price point. It offers universal access to unibody hardware with stylish design and premium materials, as well as higher-end features like 18:9 full view displays and face unlocking.
