Amazon Alexa introduced across Jaguar Land Rover range

Amazon Alexa will be available on all new and existing Jaguar and Land Rover vehicles fitted with its advanced Pivi Pro infotainment system.

Owners of compatible vehicles will be able to enjoy the benefits of intuitive voice-enabled experiences thanks to a software-over-the-air update.

The integration brings the familiar Alexa experience into the vehicle, claims Jaguar Land Rover, and provides natural voice interaction with Pivi Pro’s features including navigation, media playback, phone calls, and compatible smart devices.

As part of Jaguar Land Rover’s Reimagine strategy, this move represents a step-change in its connected services capability and it’s hoped will deliver a modern luxury experience for customers. 

The engineering teams from Jaguar Land Rover and Amazon worked in close partnership to ensure the seamless integration of Alexa with Pivi Pro.

Requests such as ‘Alexa, navigate me to home’, ‘Alexa, play my chill-out playlist’ and ‘Alexa show me nearby coffee shops’ can all be done by voice, without touching Pivi Pro’s touchscreen. Alexa also enables customers to check the news, the weather and manage their schedule or shopping list, just by asking.

Says Alex Heslop, Director of Electrical and Electronic Engineering, Jaguar Land Rover:

 “The seamless integration of Amazon Alexa with our Pivi Pro infotainment system gives customers simple, intuitive voice control of regularly used features,  making the driving experience even more enjoyable. The fact we can also offer this new feature to existing customers proves the value of our software-over-the-air-updates.”

Adds Christian Mentz, Head of Alexa Automotive International:

“Customers around the world interact with Alexa billions of times each week, making life easier, more productive, and more fun. We’re excited to deliver that same delightful, convenient experience to Jaguar and Land Rover customers – and because Alexa is always getting smarter, new features and capabilities will be added over time and delivered to their vehicles automatically.”

Alexa was first revealed on the New Range Rover and will now be offered across the portfolio of Jaguar and Land Rover vehicles. More than 200,000 existing owners of models fitted with Pivi Pro will also be able to benefit from the new technology thanks to a software-over-the-air (SOTA) update.