H&M to use AI to create model doppelgangers, Amazon FireTV Stick now under £25

Fashion retailer H&M is to use artificial intelligence (AI) to create digital “twins” of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans, if given permission by models. “We are curious to explore how to showcase our fashion in new creative ways – and embrace the benefits of new technology – while staying true to our commitment to personal style,” said its chief creative officer Jörgen Andersson in a statement. Despite H&M’s claim it would not change its “human-centric approach” some fear the move could impact other models, photographers and make-up artists. BBC

Labour MPs have expressed concern about potential plans to cut or scrap a tax paid by tech giants to stave off the threat of Donald Trump’s tariffs. The chancellor and business secretary have both left the door open to possibly abolishing the 2% levy on the online revenues made in the UK by companies including Facebook, Google, and Amazon. The idea has been mooted as a means to avoid further tariffs from Mr Trump, who has brought in 25% taxes on steel and aluminium imports and signed another executive order yesterday that will affect cars. Sky News 

The first Nintendo Direct of this year has just taken place! The March 2025 Nintendo Direct was broadcast just days before the highly anticipated Switch 2 Direct, which will reveal more about the successor to one of the best-selling consoles of all time next week. The surprise Direct was only announced 24 hours before it aired, and it marked the first major showcase since the stream in June 2024. The Nintendo Direct for March 2025 kicked off with a new trailer for Dragon Quest 1 + 2 HD-2D Remake. The remakes of the classic NES RPGs boast the same stunning visual overhaul seen in the remake of Dragon Quest 3. Eurogamer

The Amazon spring sale has slashed the price of the iconic Fire TV Stick to just £24.99 so you can unlock all your TV favourites in one place – no smart TV needed. You can now watch what you, like wherever you like, all without a smart TV, thanks to the on-sale Amazon Fire TV Stick HD (Newest gen). The newest generation streaming device is on sale for under £25, making it one of the best tech deals we’ve found in the Spring Deal Days sale. But hurry, this sale ends March 31. Daily Mail 

The BBC has dropped plans to put advertisements on some audio content outside of the corporation’s platforms. The broadcaster was looking at generating sales in the UK through having hosting websites and apps, such as Apple and Spotify, introduce ads – while keeping BBC Sounds free from promotions. This follows criticism from the industry including the News Media Association (NMA), who claimed in 2024 that the idea would “profoundly distort competition, wreaking havoc on commercial players right across the media and advertising sector”. Yahoo!

Households with broken smart meters will automatically receive £40 compensation from their energy provider if it is not fixed within 90 days, under new proposals from the regulator Ofgem. They will also receive a payout if a smart meter installation fails due to a fault within their provider’s control. Three quarters of all households in the UK should have a smart meter by the end of the year as part of a nationwide rollout. But the rollout has been riddled with issues and delays. MSN