Category: Augmented reality
Comic Relief brings Red Nose Day 2013 ads to life with augmented reality app Zappar
This year Comic Relief are bringing its Red Nose Day 2013 advertising to life with augmented reality (AR) technology. Having enlisted the help of AR app Zappar, people will be able to discover bonus features and videos of Comic Relief's…
Smart glasses like Google Glass and wearable fitness devices to hit 70 million sales by 2017, devices from Apple and Microsoft on the way, suggests new report
Smart glasses such as Google's Project Glass and other wearable smart devices including health and fitness trackers could hit 70 million sales by 2017, a new report by Juniper Research has found. Referring to the period between 2013 and 2017,…
Google Glass developer events planned for NYC and San Francisco in the coming weeks
Google have announced plans to hold two separate developer conferences in the US for Google Glass, their wearable augmented reality headset. Open to developers who signed up for the $1,500 developer edition of the Project Glass glasses, the events are…
Devlin and Ed Sheeran join forces for Aurasma augmented reality gigs
UK rapper Devlin and singer-songwriter Ed Sheeran have teamed up for new single Watchtower, and have called upon the services of augmented reality experts Aurasma to help bring the track to life. Using the Aurasma AR app, music fans can…
AR headset pioneer Steve Mann allegedly assaulted in French McDonalds over wearable computer
Steve Mann, the pioneer behind wearable computers like Google's Glass AR headset and head of MIT's wearable computers group has been allegedly assaulted in a case that acts to highlight the potential privacy issues behind connected, computerised heads-up displays. Mann…
Google's Project Glass: Augmented Reality specs from the search giants
Google have finally come clean on what their long-rumoured Project Glass is; the giant's of the web are putting together a pair of augmented reality glasses. So far there's not much to go on; Google have released a handful of…
Marvel bringing Aurasma augmented reality to new comics
Marvel are to team up with augmented reality specialists Aurasma to produce comics with AR features. Spider-Man may very soon be literally swinging up out of the page and into your living room! The Aurasma partnership was announced at SXSW,…
Augmented Reality Thundercats? Yes please, Aurasma!
My Mum always used to argue that I played with the packaging to my toys more than I did the action figures themselves. Well, had I been born 20 years later I think my Mum would have been right;…
Intelligent Cheese Counter helps you buy difficult to pronounce fromage in shops
Introducing the Intelligent Cheese Counter, a new retail innovation that lets you buy cheese from an in-store seller, just by pointing at it through the display glass. No this isn't a joke, and we're a couple of months early for…
CES 2012: Parrot AR.Drone 2.0 flies to new heights
Parrot's AR.Drones have consistently been a hit at recent CES shows, and 2012 is proving no different with the release of the AR.Drone 2.0. Controlled by a smartphone or iPad tablet, the 4-propellored drone uses the AR FreeFlight 2.0…
