IFA 2007: Liveblogging Philips going green

You can't get away from it. The future is green, and any CE company that doesn't react to that isn't going to last much longer. That's why Philips are holding a workshop dedicated to their sustainability. So here we go.

From 2000, coverage of green issues in the media has increased 200%, apparently. It's a hot topic for everyone from Richard & Judy to the Daily Mail. Philips want to be part of the solution, not part of the problem. Nice soundbite.

IFA 2007: The future of Philips

philips%20boy.jpg

There’s always th chance to see what’s in R&D for the consumer electronics giants at these things, and today at Philips is no difference. They’ve got a couple of interesting products on display, and of course the inevitable 3D screens. Feeling like I’m feeling today, I can’t look at one for longer than about 3 seconds without wanting to curl up in a corner and rock.

IFA 07: Live-blogging the Sharp press conference

101_2859.jpg
1300 – Everyone files into a huge auditorium to see what Sharp has to offer for this year’s IFA.
1306 – Big graphics are projected onto huge white sheets on the stage, move over Bourne Ultimatum, this show looks incredible. Words flashing up on the screen include, as you’d expect, ‘Sharp’, ‘Aquos’ and ‘LCD TVs’.
1308 – The white sheets drop to reveal an uber-thin LCD TV encased in a massive sheet of glass, stuck on a revolving wheel. The crowd actually gasps – I know! – and some even clap. I must admit, it’s an impressive site, this TV must be one of the thinnest LCDs ever.
1310 – The speaker, Mikio Katayama, announces the new TV which is just a prototype, at 20mm thin on the main display section, 29mm at the thickest part, and weighing less than a bimbo trying to break into Hollywood, at only 25kilos. It has a contrast ratio of 100,000:1, and allegedly has an annual power consumption of just 140kWh, which is 1/2 of the average LCD TV…