Tech gender gap closes as women take control of gadgets

Once it seemed that only fellas would bamboozle you with talk of their hard drives, processors, operating system and number of mega-pixels. But now it seems that women are just as comfortable with tech-talk.

According to a survey commissioned by electric retailer, Comet, the gap between the sexes – at least as far as tech is concerned has closed with 48 per cent of women now feeling more comfortable with technology compared with 47 per cent of men.

Indeed only 15 per cent would now describe themselves as the tech-head of the household with 13% per cent even admitting to turning to their partner for advice on setting up and operating new technology.

Switch on to switch off, Virgin Media research claims

A new report commissioned by Virgin Media and carried out by The Future Laboratory claims that two thirds of the UK loves being connected at all times and feels more relaxed when connected than when not.

These people have even been given a media friendly name: 'SOSOs' – those who switch on to switch off. Apparently SOSO behaviour is not only reflected in a love of being connected to technology but also by anxiety caused by the implications of not being connected.

Over a third (35 per cent) experienced anxiety when not able to use technology to stay in touch with their family, around a third (31 per cent) was most anxious about not being able to make money/work online and 27 per cent was most concerned with not being able to connect to friends. Anxiety is also apparent when technology can't be called upon to provide advice, whether through online maps (25 per cent), dating (21 per cent) or shopping for the best deals (15 per cent).

Says psychologist Nik Simpson: "At any moment, an urgent email may ping into an inbox, a client may call, an old friend may get in touch via Facebook or a family member may want to get in touch. Therefore, to disconnect from technology may mean missing something we cannot afford to. Always being connected actually becomes increasingly essential for peace of mind, further reinforcing SOSO values."

How tech has become cool, says Superbrands

No surprises that the iPhone was voted coolest and most desirable brand in Britain, according to the CoolBrands annual survey announced yesterday. But what is surprising is just how far tech has come in terms of being seen as desirable.

Of the top 10 brands named in the list, all but one are from the world of tech including Blackberry, YouTube, Bang and Olufsen, Playstation, Nintendo as well as obviously Apple, the iPod and the iPhone. Aston Martin, last year’s number 1, slipped one place to number 2, while the next highest non-tech entries are, bizarrely, Tate Modern (12), Dom Perignon (13), Virgin Atlantic (14) and Ferrari (15).

Bad news for Facebook which dropped out the top 20 and Twitter which failed to make the top 20 but is listed in the top. Good news for the BBC iPlayer which is a new entry at Number 20.

Cool Brands 2009/2010

UK decides that it really really likes Star Wars

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In a poll of five thousand people, 38% said that Star Wars was the greatest Sci-Fi movie of all time. Not Wall-E, Close Encounters, or Short Circuit, but Star Wars. Honestly, talk about predictable. Not only that but Darth Vader was voted most evil Villain, the Lightsaber was the most popular gadget and Han Solo is the most heroic sci-fi hero. Okay! We get it! You like Star Wars! Jeez…

In similarly less-than-shocking news, HG Wells was the nation’s favourite Sci-Fi author, and Star Trek beat out Red Dwarf and Doctor Who to win best Sci-Fi TV show. They only won because Star Wars wasn’t eligible for those categories, y’know.

The whole poll was in honour of a new web sci-fi series, called Kirill, which is only available at msn.com/kirill. If you’re a Sci-Fi fan, then go watch it, and maybe stop voting for Star Wars in surveys. It’s getting boring now. Vote for ET instead.

Kirill

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