Best Buy requiring job applicants to have 250 Twitter followers

best-buy-shop.jpg

US stack ’em high, sell e’m cheap tech mega store Best Buy recently put out a job ad with a difference. Applicants for the role of “senior manager – emerging media marketing” were required to have two years plus of mobile media experience, one year plus of blogging experience, a bachelors degree and 250 Twitter followers.

Before you start applying – popular web 2.0 people that you are – the position has already been filled, but it’s certainly a very interesting ask in this day and age. For a senior social media manager, I’d say it was probably a far enough demonstration of an experience and understanding of the most important social app of the moment. Besides, the head honcho of Best Buy, Brian Dunn, has 1,679 followers himself.

Even if you’re not in marketing – if, perhaps, a journalist – then one might consider it equally important. It’s rather like a contacts list. Essentially, how many eyes can you attract to whatever it is that you do. How many people can you draw to the work that your company does?

So, is this something that we’re going to start putting on our CVs? Is that how people should be viewing Twitter? What do you reckon? Let me know in the comments below. You can also boast about how many followers you do/do not have.

(via Brand Republic)

TweetDeck versus Seesmic: battle of the Twitter apps

tweetdeck-seesmic.png

TweetDeck and Seesmic are desktop clients designed to make communicating on Twitter and managing your accounts easier.

Here they go, head to head: TweetDeck version 0.26 versus Seesmic version 0.4.

Look & Feel

Both TweetDeck and Seesmic are built using the Adobe AIR platform, and have a similar look and feel.

Seemsic appears to have more subtleties designed to make it easier to decipher tweets from multiple accounts at once, yet neither application is hugely customisable when it comes to the overall look.

If you only run a single Twitter account then seeing how applications handle multiple accounts won’t matter to you, but if you’re a “power user” handling two or more active accounts, you’ll find Seesmic offers more options for handling them.

Both applications let you view columns for each account’s tweets, replies, direct messages and so on, but Seesmic also allows you to view a single stream of messages from all your accounts at once, ordered by the time tweets arrive.

Whether this works for you depends on how you like to view accounts, but at least you have the option. TweetDeck (currently) doesn’t offer this.

The longest tweet of all time – 247 characters

Untitsss6543led.jpg

Taylor Buley, a writer for Forbes, has broken the Twitter world record. His tweet about Benjamin Franklin’s maxim about the inevitability of taxes was a humongous 247 characters long.

I wrote humongous to add a bit of oomph to the opening paragraph – I think it worked.

He used Twitter’s API for the feat. It allows for 247 characters. It cuts the message at 136 characters and uses the remaining four for a space and ellipses. An ellipsis is three dots in case you didn’t know. I knew, of course. I didn’t have to ask anyone. The 140 character tweet is what is displayed in the Twitter stream.

The ellipsis is hyperlinked, however. When clicked it displays the full message in all of its Twitter rule-breaking glory.

It’s not clear if it’s a bug or a feature as of yet. What is known is that Taylor Buley is a record breaker. He wanted to be the best, he wanted to beat the rest. He had the dedication. Norris McWhirter and Roy Castle will be looking down and smiling.

(via Forbes)

Mass Moonwalk for Michael Jackson – London Liverpool St

London 6pm saw thousands gather in a flash mob tribute to Michael Jackson with a mass moonwalk in celebration of the life of a legend. Word spread in the afternoon on Twitter and all over the web just hours before the meet at Liverpool Street Station.

Billy Jean, Thriller and Bad played out in the streets as peoplle danced with white gloves made of A4 paper pointed into the air, hung from lampposts and stood on phoneboxes or any place to get a better view of the party below.

It may not have been as underground and unfettered as flash mobs of old but there was more passion in the crowd than ever. Michael, I hope you were watching.

Habitat makes Twitter no-no

habitat-shop.jpg

Here’s a rather curious case of public relations. Habitat, the UK furniture shop, has been spotted abusing popular Twitter search terms in order to get their products and offers seen by more people.

The company’s social media arm has been hashtagging their tweets on sales and promotions with #mousavi and #iPhone amongst others and is now being seriously frowned upon for taking advantage of the situation in Iran as well as misleading Twitter users in general.

Habitat has since deleted their tweets such as #iPhone Our totally desirable Spring collection now has 20% off!www.habitat.co.uk/pws/Home.ice and #MOUSAVI Join the database for free to win a £1000 gift card http://bit.ly/2wPLO (expand) ? Now!! but you can still see them here.

The incident’s being cited as how not to use social media but then, here I am writing about and I wouldn’t have known about their £1,000 gift card. Will more people remember this transgression than’ll sign up to their database and spend money in their sale?

Not a trick Habitat can or would repeat twice but an interesting way of spamming Twitter in general. I wonder how long until ViAgRA salesmen start doing the same?

Brand Republic

Five ways to protect yourself on Twitter and other social media

twitter-padlock.jpg

An American gentleman by the name of Israel Hyman had his house burgled while he was away on holiday. Nothing particularly new there. However, there’s a serious suspicion that the thief had all the information he/she needed through Mr Hyman’s own posts on Twitter.

He’d tweeted that he was “preparing to head out of town” and that he had “another ten hours of driving ahead”. Combined with links to Mr Hyman’s Flickr page containing photos of his computers, bicycle and flat screen TV, all of which were geo-tagged with their location at his home address, and suddenly you’ve got a pretty good picture for a would-be criminal.

Naturally, there’s a lot of scaring the bejesus out of people in the press on this one and, quite naturally, there’s probably a few of you out there wondering whether or not it’s a good idea to be posting all sorts of bits and pieces on Twitter and other social networks. In fact, you may not be sure that it’s safe to use social media at all.

Let me allay your fears first of all by saying, it is. In the great words of the Hitchhiker’s Guide, Don’t Panic. Twitter is safe, Facebook is safe but, perfectly understandibly, there’s a few uncertainties and teething problems because, relatively speaking, it’s all rather new. Even if you’re an early adopter, the game changes slightly when you’ve got the whole world using these things, including potential burglars.

So, here are a few bits of advice that’ll keep you feeling free and uncensored on Twitter and other social networks without ending up like Mr Hyman:

1) Protect your updates

If you haven’t seen, there is an option on Twitter that means you can protect your updates so that only people you allow can see your tweets. It’s indicated by a little padlock. Any time anyone clicks to follow you, you’ll be sent an e-mail asking if that’s ok by you. You can then take the time to check out their profile, look at their Tweets and generally have a good Google of them if you like before you decide whether or not they’re kosher.

It’s really a Twitter version of the Facebook rule of thumb that states “Don’t make friends with people you don’t know” or that warning of wisdom stitched onto our hearts from a very young age – don’t talk to strangers.

2) Watch your words

Don’t write on Twitter and Facebook the kinds of information you wouldn’t shout from the rooftops anyway, eg: bank details, phone numbers, car registration, home address. It’s all fairly indelible once it’s up there and it’s quite easy to piece it all together.

On the other hand, I wouldn’t worry too much about saying what a lovely time your having on holiday or how much you’re looking forward to going or in fact just about anything else at all. If you’ve got your updates protected then you’ve vetted everyone who’s following you in the first place and, if you haven’t, it’s still next to impossible to be get all the other pieces of the puzzle together so long as you have in mind the general expanse of your digital foot print.

So, if you really must put your home address on your profile, then don’t start saying when and for how long you’re going to be away from the the fort.

3) Don’t geo-tag everything

…or at least if you do, it might be worth removing the meta data when you upload your images to Facebook, Twitpic or Flickr. It’s probably worth taking a look at your phone or camera to see whether your pictures auto-tag. As it goes, most compacts and DSLRs don’t have in-built GPS anyway, so you’d probably know about it if there was geo-tagging going on. Most mobile phones these days will offer you the option, so make sure you take a look at the image files before you upload from your handsets.

Of course, for 95% of your photos, it’s not really a problem anyway but worth bearing in mind that everything you snap at home and upload will pinpoint exactly where you live. That may not be a big deal on its own but if you’re not going to protect your updates and if you are going to tweet about when and where you’re going and how long for, then make sure you’re not geo-tagging all your home snaps.

4) Keep your personal away from your business

The real thing that rumbled Mr Hyman, if indeed the burglar did use Twitter and Flickr to case the job, was the fact that he’s got over 2,000 followers and he’s got that many because he’s mixed his personal life and business life in one account.

Quite sensibly, Mr Hyman uses Twitter to promote his online video business but what he hasn’t done is split his personal and business interested into two separate user names. So, on the one hand he wants to be followed by as many people as possible as an advert for his professional services and, on the other, he’s telling them all the more intimate details of his personal life.

Not a good idea if you’re then going to combine that with tweeting about your whereabouts and tagging all your home snaps too.

5) Don’t click on every single link that comes through

Last of all is just an extension of what we should all have learnt by now with regards to safety online. It applies to Twitter as much as it does to Facebook and e-mails too. Just don’t go clicking on every single line of hyperlinked URL that comes your way. Make sure you know who it’s from is probably the best piece of advice here.

If you know who sent it to you, 99% of the time they’ll be no issues at all, and on that 1% of the time when it’s some auto-sent piece malicious link, your friend from whom it came will probably have warned you already.

Generally, you can get away with ignoring one or two of these rules of thumb but if you do them all together, you’re open to running into problems. The overall message is just to be aware of the scope of all the info you put on line. There’s no need to worry about using Twitter, Facebook, Flickr or any other social media. They’re perfectly safe applications. Just be aware of how much of your life you put online.

At the end of the day, houses have been getting burgled for years and there’s only anecdotal evidence even in the case of Mr Hyman that social media was used at all in the invasion and theft of his property. On the plus side, if it was through Twitter, at least there’s a very traceable list of suspects.

Twitter to introduce Verified Accounts

verified.jpg

Twitter have unveiled plans to introduce “Verified Accounts” in order to prevent fake tweeting.

The announcement came as Twitter issued a strict denial that they had agreed a settlement with Tony La Russa, coach of US baseball outfit The St. Louis Cardinals with respect to fake tweets made in his name.

Co-founder of the microblogging giants Biz Stone admitted that: “Impersonation violates Twitter’s Terms of Service” and admitted that they “take the issue seriously.” However, he went on to describe La Russa’s lawsuit as “an unnecessary waste of judicial resources bordering on frivolous.”

Stone stated that the verified accounts service will use a verification seal and the service will first be aimed at “public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation.”

He did warn, though, that the lack of a seal does not necessarily mean that a Twitter account is fake and insisted that “the vast majority of Twitter accounts are not impersonators.”

(via Twitter Blog)

verified.jpg