#MumsWhoCode campaign celebrates UK’s most family-friendly tech employers

Code First Girls and the MotherBoard Movement have teamed up to recognise the top tech employers leading the way in offering exceptional maternity and paternity policies, tackling the challenges faced by working parents in the industry. The #MumsWhoCode campaign recognises employers who, at a minimum, offer either a 6-month full-pay maternity policy or a 4-month full-pay paternity policy, alongside further…

3 Ways to understand consumer behavior 

A customer is the most valuable asset for any business, and investing a reasonable amount of time and energy towards building a good customer base is crucial. Businesses involve identifying leads, converting them into customers, and retaining them. To sustain this cycle, it becomes essential for a company to understand its customer base. It involves…