Tag: Advertising
World's first sound-activated ad to air before Dark Knight Rises screenings
We may well be used to "shushing" noisy cinema goers when watching the latest silver-screen blockbusters, but viewers of The Dark Knight Rises will be encouraged to be as noisy as possible as the world's first sound activated ad airs…
Minority Report-style charity ad will show different info to men and women
A new, £30,000 street advert is set to hit a bustop along Oxford Street in London this week, packed full of unique facial recognition tech that will be able to tell whether a man or a woman is looking at…
Q&A: Telmap and the future of location-based advertising
With print media slowly dying, so too is the effectiveness of print advertising space. Increasingly, advertisers are turning to the digital domain to tout their wares. Sitting at the forefront of this wave are Telmap, whose location-based advertising systems…
Tattoo enthusiast gets a QR code inked on his chest
QR codes are becoming an ever more prevalent way for advertisers to offer interactive content to smartphone and tablet users. Featured alongside an advert, smartphone users with a QR reading app can be offered app downloads, video content and…
Pre-roll ads no problem for 70% of YouTube visitors
YouTube's new TrueView advertising proposition, allowing users to skip an advert once 5 seconds of it has been viewed, has been a great success according to figures revealed at the Media360 event in Manchester. 70% of YouTube viewers so far…
McDonald's iPhone Pong billboard lets you win Big Macs
It takes more than just a happy meal toy to coax us into a McDonald's joint these days, but the fast-food giant has hit on something rather cool with their latest ad campaign in Sweden. iPhone owners can use…
Page as Google CEO: The changes so far
It's been a full working-week since Larry Page returned as Google CEO, taking over from Eric Schmidt after a ten-year absence from the post. Major changes are already underfoot at Google as a result, with a greater focus on…
Advertising billboards will know how you feel (and they're not afraid to dish)
Intuitive advertising billboards is the future, and this future is a lot sooner than we might think too, according to a report published today by the Centre for Future Studies. 3D outdoor ads that can recognise people's moods could…
Kinect and Windows Phone 7 marketing to cost Microsoft $1 billion+
Ever wondered how much it costs to market two high-profile tech launches in the same year? Well, if you're Microsoft looking to tout your new range of Windows Phone 7 devices and Xbox 360 motion-controlling Kinect kit, you're looking at…
Paid content: The current models
Paid content. It's the future, or so Rupert Murdoch thinks, and he might well be right. Content is the lifeblood of the Internet — without it, it'd be little more than a place to chat and buy stuff. Most people…
