A report in the New York Times – so, fairly likely then – is saying that Amazon will be launching their video on demand service this very day.

“Big whoop,” you may be saying and I hear where you’re coming from. It’s almost a surprise to hear that they don’t have one already. But the interesting part of this tale is that it makes Amazon a serious player in the world of online films, the reason being because you don’t have to wait to download the entire film before you start watching it. It’s all streamed…