When Sony announces a low end Blu-ray player without offering a price it does make me wonder exactly how low end they’re talking. This is, after all, the nearest company to Apple the AV market has.

That aside, the BDS360 does sound like an excellent piece of kit and just the ticket if you’re searching for some HD content for your newly bought LCD. It’s both DTS-HD and Dolby TrueHD compatible and will upgrade all your DVDs to some kind of simulated 1080p.

You can connect the player up via Ethernet to get all your BD Live downloadable nonsense and there’s even a USB port to store it through as well. And, if you’re into unmeasurable proprietary technology, then Sony’s Precision Drive and Deep Colour systems promise to make sure even scratched and wobbly discs get played and played in good colour too.

Sony’s also announced some 2.1 home cinema speaker systems to go with the set up in the shape of the HT-SS360 and HT-SF360. Both are wireless and support Sony’s DCAC (Digital Cinema Auto Calibration) to make sure you put them in the right place and at the right volume for a decent experience.

More details of dates and prices as soon as I find out.

Sony