Amazon launches e-book buying and reading app for iPhones

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Today, Amazon plans to release an application for the iPhone that’ll allow users to buy and download eBooks, outside of its homegrown Kindle ecosystem. The application will be able to be downloaded free of charge, and will also keep track of your page across both a Kindle and an iPhone, so no more wondering where you left off.

There’s competition in the market, from the likes of Indigo Books and Shortcovers, and Google recently launched a free mobile product too. When asked about whether the app might cannibalise Kindle sales, Amazon VP Ian Freed says he’s “not at all concerned”, saying that it’s actually likely to help, presumably because the Kindle offers a better eBook expeirnece.

Unfortunately for the moment, the application isn’t available outside the US, presumably for licensing reasons. We’ll keep a close eye and let you know when you can get it on these shores.

(via Wall St Journal)