Technology dominates Top 100 World’s Most Valuable Brands. Google and Apple remain top.

Bingeing on Netflix box sets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year for tech brands in the 2018 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown. Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining…

Opinion: Why it's now COOL to be a GEEK

Jon_small_new.jpgJonathan Weinberg writes…

This is possibly the most important techno story I’ve seen all week, it’s officially ok to be geeky. A new list of the UK’s most coolest brands has been released and the top 10 contains SEVEN firms related to gadgets, gaming and the internet. So if that’s not a reason to embrace your virtual friends and give thanks I don’t know what is.

The iPod was only pipped into second place in the CoolBrands 2007 by James Bond’s favourite car, the Aston Martin, and you could argue there’s something geeky about being a fan of that motor. No longer is it nerdy to be geeky – because both are different…