Launching for the poor, embattled, snow-bound inhabitants of central London, who are currently IN CRISIS because they can’t get from Pret to Starbucks without getting a bit cold and possibly dirtying their limited edition lime green Nike Air Max 90s on the brown slush, BT MyPlace is what BT MyPlace reckons is the world’s first location-based, personal news service.

The service is co-funded by BT and Westminster Council, so is available for free whenever you’re in range of a BT Openzone hotspot in Westminster “Wireless City”. If that’s you, the “pocket concierge” service will send you all sorts of facts about your location, along with audio walking talks, guide books and restaurant tips…