Tag: cherry-picking
Apple setting up its own chip manufacturing arm
There’s a rumour swirling around that Apple is cherry-picking an elite fighting force of engineers and people who know all there is to know about semiconductors to create a computer chip business of its very own.
Almost everything that the company makes relies on a chip of some sort, so bringing the manufacturing process in-house would help them reduce costs and build to its own specifications. Unfortunately, it would also set back the ‘compatibility’ factor of Apple products.
What many expect Apple to do, at least in the short term, is create iPhone chips, so that the devices can be created with greater performance and battery life. The company recently appointed former AMD executives to senior positions within its own organisation. Apple, as always, has declined to comment on the rumours.
(via Vnunet)