Jonathan Weinberg writes…

2012, the year London is set to host the Olympics and also the year Nokia reckon a quarter of all entertainment will be created and consumed within peer communities. They think that in five years time, traditional media as we know it now, will begin to die out further with personally-created content becoming the must-read and must-watch for Internet users within their friend networks and social community sites.

But I just can’t see it. There’s no doubt it’s becoming more and more popular to make your own videos and post them on the web for all to see, but 99 per cent of it is absolute tosh – like the man who can juggle dogs while standing on his head drinking a glass of water and playing the harmonica! PS: Don’t try that at home, it doesn’t exist and we don’t condone cruelty to animals, I just use it as an illustration…