Tag: Competition and Markets Authority
ASA says we ‘struggle to identify influencer ad posts’
Social media users struggle to identify ads posted by influencers and clear labelling is crucial to let consumers know when they are being sold to, according to a report. The Advertising Standards Authority (ASA) said its findings dispelled any argument that labels are not needed and re-emphasised the importance of influencers being clear and upfront…
Amazon failing to remove enough fake reviews, claims Which?
Retail giant Amazon is only removing a proportion of fake and suspicious reviews that risk misleading shoppers into buying poor-quality products, according to Which? The watchdog found Amazon had removed 78,000 reviews for popular technology products over the last three years, but said the number was not “nearly enough” to address the problem. It found…
Tech giants need to ensure ‘quality news’, says government review
Tech giants like Google and Facebook should have a “news quality obligation” – overseen by a regulator – to improve trust in the content they host, a Government-commissioned review has found. In a wide-ranging report, the Cairncross Review into the future of the UK news industry called for ministers to look at new tax breaks…
The Internet saves every British family £780 a year, claims survey
The Internet saves UK consumers a total of almost £21.5 billion, according to a new survey by the Internet Association. This significant contribution for UK families is found by adding together money UK households save through online shopping prices, internet banking, price comparison websites, and working from home online. UK Executive Director Daniel Dyball said:…
Celebrities including Rita Ora pledge to be more open over paid promotions
Rita Ora (Isabel Infantes/PA) A group of celebrities and social media influencers have agreed to be much clearer when they have been paid or received free gifts to promote products online. Singers Ellie Goulding and Rita Ora and reality TVs stars Millie Mackintosh and Megan McKenna are among 16 celebrities…
Customers signing up to combined TV/broadband ‘face £700 loyalty penalties’, claims Which?
Householders who sign up to combined TV and broadband packages are being hit with loyalty penalties of up to almost £700 a year, a consumer watchdog has warned. In worst-case scenarios, Which? found that BT customers can face a £240 loyalty penalty over a year, Virgin Media customers face paying an extra £580, and Sky…
