According to Digital Spy, Sky is in talks with popular social networking site Facebook with a view to gaining a permanent presence on the site.

Facebook isn’t averse to advertising on the site, but the article suggests that Sky would like to do more than just run ad campaigns. They’re currently running a campaign to assess whether Facebook users are willing to interact with the Sky brand, and if so, Sky could invest further in the site to promote its services and supply exclusive content.

While many Facebook users (including me) are against the site becoming too much like MySpace, the Applications functionality could open the way for brands, particularly multimedia ones, to input their content onto the site.